Question: Company name: Tim hortons Your analysis should include: 1. A proposal for a new vision and mission that you feel would better represent the company.

Company name: Tim hortons
Your analysis should include:
1. A proposal for a new vision and mission that you feel would better represent the company.
2. An IFE and EFE OR a SWOT Analysis
3. Recommendations on strategic directions for the company that are supported by 2 of the following:
1. SPACE Matrix
2. BCG Matrix
3. IE Matrix
4. QSPM
4. Rationalization as to why recommendations are being made.

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