Question: Starbucks company: Your analysis should include: 1. A proposal for a new vision and mission that you feel would better represent the company. 2. An

Starbucks company:

Your analysis should include:

1. A proposal for a new vision and mission that you feel would better represent the company.

2. An IFE and EFE OR a SWOT Analysis

3. Recommendations on strategic directions for the company that are supported by 2 of the following:

1. SPACE Matrix 2. BCG Matrix 3. IE Matrix 4. QSPM

4. Rationalization as to why recommendations are being made (Important part to be done).

Starbucks company.

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