Question: Compensatory versus non-compensatory is one framework for consumer decision making. Briefly explain these two decision-making factors. Discuss how the COVID-19 pandemic is changing instore grocery

Compensatory versus non-compensatory is one framework for consumer decision making. Briefly explain these two decision-making factors. Discuss how the COVID-19 pandemic is changing instore grocery shopping behaviour in relation to compensatory and non-compensatory factors.

Require about 200 words. Please be precise and answer the question. DO NOT COPY AND PASTE. thanks a lot! DO NOT COPY!!!!!!

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