Competitive Advantage Exercise (4 Marks)

comany name is h&m

In this exercise pick one avenue your company is using to differentiate itself from its competitors. Explain in detail how your companys differentiation is a unique strength and therefore gains an advantage over its competitors by offering their consumers greater value.

Examples of ways to differentiate are:

Through product differentiation - differentiate on features, performance, style, design, etc...

Through service differentiation - differentiate on speed, convenience, care, etc..

Through channel differentiation - differentiate on channel's coverage, expertise, performance, etc...

Through people differentiation - differentiate on firm's people or employees (friendly, helpful, better trained, etc...)

Through image differentiation - differentiate on company's brand image (including reputation and history)