Competitive Advantage Exercise (4 Marks)

comany name is H&M

In this exercise pick one avenue your company is using to differentiate itself from its competitors. Explain in detail how your companys differentiation is a unique strength and therefore gains an advantage over its competitors by offering their consumers greater value.

Examples of ways to differentiate are:

Through product differentiation

- differentiate on features, performance, style, design, etc...

Through service differentiation -

differentiate on speed, convenience, care, etc..

Through channel differentiation

- differentiate on channel's coverage, expertise, performance, etc...

Through people differentiation -

differentiate on firm's people or employees (friendly, helpful, better trained, etc...)