Question: Competitive Analysis! Your group is required to conduct a competitive analysis of your product and four direct competitors. Use the table format noted below to

Competitive Analysis! Your group is required to conduct a competitive analysis of your product and four direct competitors. Use the table format noted below to capture details on your product, its marketing mix, and how it compares to competitors. Remember to edit your work carefully to keep it accurate, brief, and precise. Make sure that you clearly identify your product as well as its competitors in each of the column headings. You must use the following table and you must use the PASSPORT database for this section as discussed in class. Failure to use the competitive analysis table/PASSPORT database will result in severe grade penalization. Your Brand Competitor #1 Competitor #2 Competitor #3

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