Question: complete project max 10 pages Develop a New Product for any Existing Food/Beverage Brands or Launch New Food/Beverage Brand with New Product Development. ( Marks

complete project

max 10 pages

Develop a New Product for any Existing Food/Beverage Brands or Launch New Food/Beverage Brand with New Product Development. ( Marks =15%) Carry out a detailed analysis on following: 1. Opportunity Identification - Sources and Justification of New Idea - Strategic Alignment - Direct and Indirect Competitors 2. Concept Generation - PIC - Need, Form and Technology - GAP Identification 3. Concept Evaluation - ATAR Model - QFD 4. Launch - Target Market - Positioning and Promotion

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