Question: Concept testing is important because it can lead to immediate rollout of the final product. reduce the potential loss of sales during the decline stage.

Concept testing is important because it can
lead to immediate rollout of the final product.
reduce the potential loss of sales during the decline stage.
help a firm avoid the costs of unnecessary product development.
increase product development costs.
help the firm refine the promotional plans.
Concept testing is important because it can lead to immediate rollout

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