Conceptual Overview: Explore components that determine the value of a loyal customer. rate $(\frac{1}{D}R)$ is also known as the Buyer's Life Cycle. That is:

$VLC=P^{**}C{M}^{**}R\frac{F}{D}R=P^{**}C{M}^{**}R{F}^{**}BLC.$ would change if the defection rate dropped from $0\mathrm{.}4$ to $0\mathrm{.}2.$ Use the sliders to change either CM or RF and observe how the VLC curve changes.