Question: Conduct a case analysis. You will be selecting an international company / brand or organization that is of interest to you. All international companies and
Conduct a case analysis. You will be selecting an international companybrand or organization that is of interest to you. All international companies and organizations are involved in some way with global marketing. Find one recent within one year popular press article that discusses a current or potential problem threat or opportunity facing the company. This would be the OT part of a conventional SWOT analysis. This issue will serve as the theme for the presentation. See the original Google Doc survey I distributed at the beginning of the semester for a list of potential ideas.Provide some very brief background on the company sentences or less and then discuss your issue incorporating what we have been talking or reading about in InternationalGlobal Marketing. Explain how the organization managed the issue. What is the threat or opportunity? How did the organization combat the threat or take advantage of the opportunity? What is your opinion regarding the companys actions? What would you do differently? How would you improve upon the decision the company made? Or what would you advise if they are about to make a decision? Overall, be sure to relate the case study analysis to topics we have discussed in class. List all references eg websites, academic journals, magazines, newspapers, books, personal interviews, etc. The references need to be on the final page of the case study analysis, submitted through Blackboard SafeAssign.
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