Conduct a Competitive Analysis on Allucent Marketing - http://allucent.io

• Identify competitors: who are they and who are their competitors?
• Identify the strengths and weaknesses of competitors
• Identify the companies they work with
• Find statistics the competitors have shared
• Understand and Analyze competitors' marketing strategy
• Digital Marketing
• Find their websites URL
• Social Media Handles
• Followers on social media accounts: who are following them and how many
• Identify how active the accounts are; how often they post; how many posts they made in the last month
• How much content have they created on YouTube?
• What media sources are they showing up in?
• How many third-party articles have been written about them?
• Identify their pricing: how much do they sell their products?
• Identify how they sell
• Identify marketing channels used
• Identify the key marketing messages
• Identify funding they have received and the sources (i.e., capital investments)
• Do an excel document with the information gathered

Answer rating: 100% (QA)

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