Conduct a Content Audit on Nike for this project you will utilize a provided Content Audit template to evaluate the current Content Marketing efforts for your brand. Your evaluation will include reviewing Owned Media, Earned Media, Paid Media, and User-generated content. You will conclude your audit with a recommendation for what your brand could do to improve its use of content to connect with target audiences. (Content Audit Template posted in Canvas Earned, Owned, Paid, User) - 3 to 5 pieces each category. For each content piece, you need to evaluate and record the following: What and where what is the content and where did you find it? Main message does it track with what you believe about the brand messaging? Target audience is the content designed to connect with the right audience and in the right place? Call to action is there some kind of directive in the content? Further steps what other further steps are within the content piece? Metric used for measurement what metrics do you think are being used to monitor effectiveness?