Conduct a force-field analysis by categorizing each force listed as being either for or against the change. Imagine that John Donahoe, eBay's CEO, wanted your guidance on managing the process of spinning off Paypal. After the CEO decided to spin off Paypal, what step in the change process had already been definitively completed? Recognize the need for the change. Select a change technique that will facilitate the implementation of the change. Set goals to accomplish once the change is made. Use a force-field analysis to show that the forces for change outweigh those against change in objective terms. Actively avoid conflict and be defensive when questions arise about the change. Leak good news about the company to the press to garner external buzz in support of the change. Offer opportunities for emplovees to have some control over the changes that impact them, such as whether they remain at eBay or separate with Paypal. Threaten those who do not support the change