Question: Consider a high end diamond brand ( called 'Diamond & Co . ' ) with high profit margins relying on customer experience in its stores

Consider a high end diamond brand (called 'Diamond & Co.') with high profit margins relying on customer experience in its stores as well as its branding. Now compare this with an online diamond retailer (called 'Diamond Online') with less profit margins on similar pieces of diamond it sells to customers. Which one has a higher cost of inventory?
Choose only one option
1 point
Diamond & Co.
Diamond Online
They both have almost equal costs of inventory
We cannot compare

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