Question: Question 7 Consider a high end diamond brand ( called 'Diamond & Co . ' ) with high profit margins relying on customer experience in

Question 7
Consider a high end diamond brand (called 'Diamond & Co.') with high profit margins relying on customer experience in its stores as well as its branding. Now compare this with an online diamond retailer (called 'Diamond Online') with less profit margins on similar pieces of diamond it sells to customers. If Diamond & Co. has adopted a make-to-order strategy and Diamond Online has adopted a make-to-stock strategy, which one has more safety stock?
Choose only one option
1 point
We cannot compare
Diamond Online
They both have almost equal safety stock
Diamond & Co.

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