Question: Question 1 0 Consider a high end diamond brand ( called 'Diamond & Co . ' ) with high profit margins relying on customer experience

Question

10

Consider a high end diamond brand

(

called 'Diamond & Co

.')

with high profit margins relying on customer experience in its stores as well as its branding. Now compare this with an online diamond retailer

(

called 'Diamond Online'

)

with less profit margins on similar pieces of diamond it sells to customers. Which logistics driver should Diamond & Co invest on to maximize its responsiveness?

Choose only one option

1

point

Inventory

Facilities

Transportation

Can't say for sure

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