Question $6$

Consider a high end diamond brand $($called 'Diamond & Co$.\text{'})$ with high profit margins relying on customer experience in its stores as well as its branding. Now compare this with an online diamond retailer $($called 'Diamond Online'$)$ with less profit margins on similar pieces of diamond it sells to customers. If Diamond & Co$.$ has adopted a make$-$to$-$order strategy and Diamond Online has adopted a make$-$to$-$stock strategy, which one has a better service level?

Choose only one option

$1$ point

Diamond & Co$.$

They both have about the same service level

We cannot compare

Diamond Online