Consider the following scenario: You are assigned to an advertising design team that is tasked with...
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Consider the following scenario: You are assigned to an advertising design team that is tasked with creating an advertisement for women's athletic clothes from a prominent brand. Your team members seem to select models that reflect the thinnest and narrowest representation of females. Your efforts to advocate for portrayal of a diverse range of body types with an emphasis on health goes ignored. Based on the TARES test, evaluate whether the persuasion process conveyed through the advertisement your team members want to design is ethical and explain your rationale. Explain what your ethical course of action would be, including which learning resource(s) you used to help formulate your response and how this resource was useful in consideration of this scenario Consider the following scenario: You are assigned to an advertising design team that is tasked with creating an advertisement for women's athletic clothes from a prominent brand. Your team members seem to select models that reflect the thinnest and narrowest representation of females. Your efforts to advocate for portrayal of a diverse range of body types with an emphasis on health goes ignored. Based on the TARES test, evaluate whether the persuasion process conveyed through the advertisement your team members want to design is ethical and explain your rationale. Explain what your ethical course of action would be, including which learning resource(s) you used to help formulate your response and how this resource was useful in consideration of this scenario
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The TARES test is a model for evaluating the ethical aspects of persuasive communication particularly in advertising It stands for Truthfulness Authenticity Respect Equity and Social Responsibility Le... View the full answer
Related Book For
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
Posted Date:
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