Question: Consider the Tide Dry Cleaner case. Please answer the following questions. (a) Describe the Tide Brand (Attributes, Trust, Personality). What are the important characteristics associated

Consider the Tide Dry Cleaner case. Please answer the following questions.

(a) Describe the "Tide" Brand (Attributes, Trust, Personality). What are the

important characteristics associated with their offering?

(b) Which characteristics of their offering are particularly unique to them?

Will it be hard for others to compete on these unique characteristics?

(b) Why would Tide want to consider opening dry cleaners? Was this a good

brand extension? Upsides? Downsides?

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