Part $2.$

Consider the Tide Dry Cleaner case. Please answer the following questions.$$

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$($a$)$ Describe the $$Tide$$ Brand $($Attributes$,$ Trust, Personality$).$ What are the important characteristics associated with their offering?$$

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$($b$)$ Which characteristics of their offering are particularly unique to them? Will it be hard for others to compete on these unique characteristics?

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$($c$)$ Why would Tide want to consider opening dry cleaners? Was this a good brand extension? Upsides? Downsides?