consider this company: Amazon . Compare Amazon's domestic environment in the U.S. versus its global environment of
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Question:
consider this company: Amazon.
- Compare Amazon's domestic environment in the U.S. versus its global environment of the European Union (EU).
- What are the barriers Amazon has been encountering in the EU?
- How should Amazon deal with these barriers?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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