Question: considering the following table data from two campaigs adwords and facebook , datermine that a CTR click throught rate , B CPC cost per click

considering

the

following

table

data

from

two

campaigs

adwords

and

facebook

,

datermine

that

CTR

click

throught

rate

,

CPC

cost

per

click

and

lead

CVR

conversion

rate

.

given the above indicators, which campaign seems to be performing best? justify your answer.

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