Question: Construct a BCG matrix for MAS based on the information in Table 1 below and identify 1 strategy to be used by each subsidiary. Table
Construct a BCG matrix for MAS based on the information in Table 1 below and identify 1 strategy to be used by each subsidiary.
Table 1
| Industry Growth Rate (%) | Relative Market Share (%) | |
| Firefly | 20 | 13 |
| MASwings | -5 | 15 |
| MASkargo | 3 | 51 |
| MAS Engineering | -10 | 58 |
Firefly:
MASWings:
MASkargo:
MAS Engineering:
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