Question: Construct a BCG matrix for MAS based on the information in Table 1 below and identify 1 strategy to be used by each subsidiary. Table

Construct a BCG matrix for MAS based on the information in Table 1 below and identify 1 strategy to be used by each subsidiary.

Table 1

Industry Growth Rate (%)

Relative Market Share (%)

Firefly

20

13

MASwings

-5

15

MASkargo

3

51

MAS Engineering

-10

58

Firefly:

MASWings:

MASkargo:

MAS Engineering:

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