Question: Construct a perceptual map for car rental/car sharing services. Label the axes with dimension you feel are most relevant. You might want to consider cost,

Construct a perceptual map for car rental/car sharing services. Label the axes with dimension you feel are most relevant. You might want to consider cost, reputation, ease of use, features, variety or convenience but the choice is yours. Explain how perceptual maps are used as well.

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