Construct an activity on arrow network based on the activity descriptions below. Show all your work. Label activities

in the network by their activity letters and node numbers. Remove any redundant dependencies and label dummy

activities DUMMY1, DUMMY2, etc

1 Explain the concept of mass marketing.

2.What is market Segmentation

3. How is understanding of Product Life Cycle (PLC) useful to a marketer?

4. Explain the meaning product life cycle.

5. Explain the benefits of market segmentation

6. state the stages of product life cycle.

7.Explain the meaning of differentiated pricing.

8. Explain the types of differentiated pricing

9. What are the advantages of studying consumer behaviour?

10. Discuss the concept of market positioning.