Construct an IFE Matrix for Coca-Cola Purpose This exercise will give you experience in developing an IFE Matrix. Identifying and prioritizing factors to include in an IFE Matrix fosters communication among functional and divisional man-agers. Preparing an IFE Matrix allows managers to articulate their concerns and thoughts regard-ing the business condition of the firm. This results in an improved collective understanding of the business. Instructions Step 1: Develop a team IFE Matrix for Coca-Cola. Use information from Exercise 1B on page 66. Step 2: What strategies do you think would allow Coca-Cola to capitalize on its major strengths? What strategies would allow Coca-Cola to improve on its major weaknesses