EXERCISE 4B

Construct an IFE Matrix for Coca-Cola

Purpose

This exercise will give you experience in developing an IFE Matrix. Identifying and prioritizing factors to include in an IFE Matrix fosters communication among functional and divisional man-agers. Preparing an IFE Matrix allows managers to articulate their concerns and thoughts regard-ing the business condition of the firm. This results in an improved collective understanding of the business.

Instructions

Step 1: Develop a team IFE Matrix for Coca-Cola. Use information from Exercise 1B on page 66.

Step 2:What strategies do you think would allow Coca-Cola to capitalize on its major strengths? What strategies would allow Coca-Cola to improve on its major weaknesses?

Exercise 1E3 Enter CocaCola Vitals into the Strategic Planning Template Purpose The purpose of this exercise is to give you practice using resources at the author website (wwwstrategyclubcom), especially the Excel strategic planning template. Thousands of students annually find the author website resources to be immensely useful in preparing and delivering a strategic management case analysis. Instructions Step1 Go to the www.strategyclub.com website. Review the following resources: - Excel student template - Example sample case analysis PowerPoint ._ _..4_|___...._I___ Instructions Step 1 Go to the www.strategyclub.com website. Review the following resources: . Excel student template . Example sample case analysis PowerPoint . Live author videos . Live case analysis presentation on Barnes and Noble . Chapter and case updates . Guidelines for presenting a strategic plan or case analysis Step 2 Download the free Excel strategic-planning template. Read carefully instructions given with the template. Step 3 Using your Exercise 1A results, enter Coca-Cola's strengths, weaknesses, opportunities, and threats into the Excel template. Step 4 Save this file for use in later exercises