Question: Construct an IFE Matrix for Hershey Company This exercise will give you experience in developing an IFE Matrix. Identifying and prioritizing fac- tors to include

Construct an IFE Matrix for Hershey Company

This exercise will give you experience in developing an IFE Matrix. Identifying and prioritizing fac- tors to include in an IFE Matrix fosters communication among functional and divisional managers. Preparing an IFE Matrix allows human resource, marketing, production and operations, finance and accounting, R&D, and MIS managers to articulate their concerns and thoughts regarding the business condition of the firm. this results in an improved collective understanding of the business.

Include at least 10 internal strengths and 10 internal weaknesses for the Hershey Company in your IFE Matrix.

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