Consumer Behavior Assignment #2

 

1. Visit the Color Marketing Group website at www.colormarketing.org

Take some time to browse through the site to learn more about what CMG is and what information is available on the site.  First, read through the home page. Use the menu bar at the top right to click on the "Publication", then "News" link and read some articles. Also browse through the "Blog" (link at top of page) paying particular attention to colors that are forecasted to be popular. Also read through these articles: 

 

http://www.washingtonpost.com/business/capitalbusiness/color-marketing-group-carves-out-niche-in-forecasting-trends/2012/08/19/d386d2ec-e315-11e1-98e7-89d659f9c106_story.html

 

https://www.digitalinformationworld.com/2022/11/the-psychology-of-color-in-planning.html

 

And listen to this news segment?

 

https://www.npr.org/transcripts/794040112

 

1. Select and visit two competing retail stores.  Report the exact day & time & store locations that you visited.  Compare and contrast them with respect to the physical surroundings (i.e., store atmospherics) that consumers are exposed to while shopping in the stores including store layout, exterior design, décor, sounds, colors, aroma, lighting, music, crowding, sales associates (dress & demeanor) and merchandise configuration. Include pictures to enhance your descriptions.

 

you should aim for 1-2 pages, single-spaced w/ double spaces between paragraphs, 11 point font