CONSUMER BEHAVIOR HOMEWORK 2 ANSWER BOTH QUESTIONS. EACH QUESTION 50 POINT. NAME 1. Since COVID-19 Pandemic continues, SAMSUNG Electronics Co. Want to produce a brand-new Air Purifier device. You are marketing manager of the company and you want to analyze consumers' attitudes toward your main four competitors by using Multiattribute Attitude Model. Main attributes for the product are 1) Filters 2) Energy Usage 3) Price 4) Size 5) Quality 6) Capacity Main four competitors are 1) Fakir Luminoso 2) Dyson Pure Cool 3) UFO Air Cleaner 4) Leitz Trusens Please draw a table (Table 8.1 in your book) and explain how you can analyze attitudes by using Multiattribute Attitude Model. 2. Explain Balance Theory by providing an example. CONSUMER BEHAVIOR HOMEWORK 2 ANSWER BOTH QUESTIONS. EACH QUESTION 50 POINT. NAME 1. Since COVID-19 Pandemic continues, SAMSUNG Electronics Co. Want to produce a brand-new Air Purifier device. You are marketing manager of the company and you want to analyze consumers' attitudes toward your main four competitors by using Multiattribute Attitude Model. Main attributes for the product are 1) Filters 2) Energy Usage 3) Price 4) Size 5) Quality 6) Capacity Main four competitors are 1) Fakir Luminoso 2) Dyson Pure Cool 3) UFO Air Cleaner 4) Leitz Trusens Please draw a table (Table 8.1 in your book) and explain how you can analyze attitudes by using Multiattribute Attitude Model. 2. Explain Balance Theory by providing an example