Question: Consumer value must be defined from the custormers perspective, based on the relative importance to the customer of the various elements of perceived price, perceived

Consumer value must be defined from the custormers perspective, based on the relative importance to the customer of the various elements of perceived price, perceived total cost of acquisition and use and perceived benefits of owning or using the goods or service.

Bearing in mind the above paragraph desrcibe the various different perceptions of value among customers

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