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Project Overview v

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Summary

Grade Value

$15\%$ of the course grade.

Working Format

Individual students complete this project.

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Purpose

Apply course concepts to identify a product enhancement or change, a marketplace trend or force, and an appropriate target audience, and develop marketing strategies for a Canadian launch in Jan of the coming year. The product must offer the target audience benefits$/$value not offered in the Canadian marketplace.

Marketing Exercises

Four marketing exercises are completed during the term relating to knowledge and application of concepts used in the marketing project.

Research

Research information in the project submission must be cited and referenced using APA standards. Library research is strongly recommended. Good information sources are manufacturer$/$brand websites, industry reports from respected organizations, articles by respected publications, research papers, Canadian government websites, and other legitimate reference materials$/$websites$.$

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