Cool Candy, a confection store, had 630 customers at the start of 2019. During the same year,
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Question:
Cool Candy, a confection store, had 630 customers at the start of 2019. During the same year, they lost 230 customers, but you gained 82 new customers.
- What is their customer retention rate?
- How do you think Cool Candy is doing on retention? How are they doing on loyalty?
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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