Question: ****copy and paste the link below into your browser. watch the short video, then answer the following questions please. **** https://www.youtube.com/watch?v=Hdw4sx0ZNPQ Questions: 1. Describe the

****copy and paste the link below into your browser. watch the short video, then answer the following questions please. ****

https://www.youtube.com/watch?v=Hdw4sx0ZNPQ

Questions:

1. Describe the roles of:

a. Tressie Lieberman

b. Stephanie Perdue

c. Tracee Larocca

d. Chris Brandt

e. Nicholas Tran

f. Robert Poetsch

2. While Stephanie Perdue was talking about the Tacos Locos development, which research tool did she mention as being important in the development of the Doritos chip taco shell?

3. When discussing the role of digital media, Tressie Lieberman discussed the ability to "listen to conversations" to really find out what people think about the brand. She followed this up, saying the next big idea they were working on was "earned." What did Tressie mean by "earned" media?

4. When discussing social media, Nicholas Tran mentioned a specific demographic that is using YouTube. Which demographic was he referring to?

5. As he was discussing social media, Nicholas Tran mentioned consumers following Taco Bell on Twitter. He equated Taco Bell on Twitter with __________________.

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