Question: Pick a category basically dominated by two main brands. Evaluate the positioning ofeach brand. Who are their target markets? What are their main points-of-parity andpoints-ofdifference?

Pick a category basically dominated by two main brands. Evaluate the positioning ofeach brand. Who are their target markets? What are their main points-of-parity andpoints-ofdifference? Have they defined their positioning correctly? How might it be improved?

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