Craft beer industry. Statement of Problems and$/$or Purpose of analysis $($Specify the salient problem, and explain why selected.$)$

Identification of strategic alternatives available $($a minimum of three mutually exclusive alternatives: explain logic and feasibility, and give advantages and disadvantages at the corporate and SBU level$).$

Recommended strategic alternative $($include support$)$

Implementation plan $($activity plan$)$ recommended for the industry $($including challenges and issues$).$

Evaluation and control plan