Create a impact map and a stakeholder map for this case study.

Sobah Beverages Pty Ltd (Sobah) is Australias first non-alcoholic craft beer company. It is proudly Aboriginal owned and led, registered with Supply Nation and with ASIC as an Australian Proprietary Company Limited by Shares. The core business includes production and distribution of its range of chemical and preservative free non-alcoholic craft beers made from ethically sourced high quality ingredients. Reportedly the taste is light, fresh and crisp! Founded in 2017 by husband-and-wife team Clinton and Lozen Schultz, Sobah is based on Yugambeh country, also known as the Gold Coast in Queensland. Early versions of the product were sold from their bush tucker food truck. With food truck customers keen for a take-home product, the couple launched an equity fundraising campaign to generate funds to produce a run of Sobah tinnies. By mid-2020 the brand was being sold in around 200 outlets across Australia. In 2020, to support production scale-up, Sobah became the first to access funds through the First Australians Capital Westpac Partnership, a newly created facility for Indigenous businesses ready to access mainstream finance. Philosophies drawn from Clintons roots as a proud Gamilaroi man combined with his training as a psychologist underpin the enterprise business model. Sobahs explicit purpose is breaking down the stigma of socialising sober, with the product concept being to provide a better choice for people who are not drinking. More broadly, Sobah seeks to lead a conversation surrounding Australian societal issues with alcohol consumption through promoting healthy lifestyle choices and wellness, social equity, sustainability, smashing stereotypes, and raising positive awareness of Aboriginal and Torres Strait Islander culture. The name Sobah comes from Gamilaroi language - bah signifies place of (with Sobah being a place of sobriety) and Badha Gali meaning bitter water or bitter drink (a good description for beer!). Their merchandising products and the attractive cans feature the artworks of Aboriginal artists. Native ingredients such as Davidson Plum, Wattleseed, Aniseed Myrtle, Boab and Pepperberry are infused into the brew, giving them unique flavour profiles. Aiming to provoke curiosity to find out more about Indigenous cultures, each can includes information on where the native ingredients come from and what language groups they are associated with. Sobah reports that growing interest in native products is impacting supply chains for key ingredients. They prefer to buy direct from small-producers and on-country farms, but larger customers are increasingly buying bulk - driving product commoditisation and the creation of wholesale markets. In addition to its direct focus on socialising sober, Sobah directs a percentage of profits to social causes and works with several philanthropic Foundations on issues such as work-based training initiatives and supporting offenders with reintegration and social wellbeing. Clinton also does pro bono counselling and consultancy work in the social and emotional wellbeing space.

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