Create a simple user/uses segmentation grid of your customers. Label the horizontal axis Users and label the vertical axis Uses. for Goldman Sachs

Now, add to the grid (in different color font) new uses for your product/service for current customers. And, add to the grid (in different color font) some possible new users for your product/service. If you can, create what is called a two-box move: a new use and a new user. See the Meyer/Crane text, Chapter 4 for guidance. For Goldman Sachs.

"Two-Box Move" - A new use and a new user Could be utilized by teens, young/mature adults who currently do not have a need for traditional forms of insurance yet are interested in obtaining a commercial or personal insurance policy for a Drone. \#1 Potential Choice Offer teenagers specialized property insurance covering items like computers, iPhones and high-priced electronic devices. Offer a specialized cyber security policy which can be purchased by customers who are not looking for an all-inclusive policy. While most insurers exclude automobile coverage for rideshare apps like Uber/Lyft, Safety could offer a separate policy package providing full or extended liability coverage to drivers looking to protect themselves