create an entire SEM campaign, based on your SEM plan in Part 1.

Now that you have developed your SEM strategy you are ready for Part 2 - developing and executing an SEM campaign.

The executive teams have reviewed your SEM strategy and given you the green light to go ahead and begin constructing your SEM campaign.

ASSIGNMENT STEPS

1. Develop your SEM ad campaign according to your SEM strategy.
2. Within your selected platform, create the following:
   • Campaign
   • Ad groups
   • Ad copy using the "search" ad formats
3. You are to explain your process step-by-step and provide reasoning as to why you developed the structure this way.