CREATING A DIGITAL BUSINESS : A case for disruptive idea development for India's next unicorn

please use your learnings from the course ( Entrepreneurship & Innovation ) giving detailed elobrations on :

1. Developing the business idea 2. The market - Competitive Landscape Analysis 3. Pitching and Testing 4. Product and Pitch 5. The Team 6. Networks 7. Branding

Objective -

The goal is to share the case of a new-age company that is looking to push boundaries in internet related business areas and conventional wisdom of how ideas are curated and discussed on modern platforms . The aspirations of the leadership team to increase the thoughtfulness and tone of online discussion and discovery are balanced with the realities of the environment of the digital business world . How a well developed and astute part of a business plan works to challenge conventional wisdom through conscious thinking hats to achieve a vision is at the forefront of issues with which students must wrestle while considering the strategic options confronting the brand and the business organization objectives and growth plans .

Note - 1. subject is Entrepreneurship and innovation , not operations management ,as it is not in the list ,I have selected the operation management 2. Assignment is to be submitted in ppt format minimum 15 slides 3. Give the answer as content for 15-20 ppt slides ,I will convert into ppt 4. while writing answer ,use the concept of " Testing and developing an idea from concept through prototyping " 5 . For the above Objective ( case study ) ,write the answer for the above 7 factors mentioned