Creating Customer Value in a Digital Environment

This activity is important because consumers and companies interact in multiple environments, in both the traditional marketplace and the digital marketspace. Marketing managers must understand how to use the digital marketspace to create value for consumers beyond that which they could have created in the traditional marketplace alone.

The goal of this activity is to demonstrate your understanding of the four different forms of value$-$creating utility in a digital marketspace context: time utility, place utility, form utility, and possession utility.

Read the description of each consumer shopping scenario, then drag it to the utility type that the marketspace creates for the consumer.

Time Utility

Plara Iltility

Form Utility

Possession Utility