Creating Customer Value in a Digital Environment

This activity is important because consumers and companies interact in multiple market environments, in both traditional marketplaces and online marketspaces. Marketing managers must use the digital marketspace to create value for consumers beyond that which they could have created in the physical marketspace.

The goal of this activity is to demonstrate your understanding of the four different forms of value$-$creating utility in a marketspace context: time utility, place utility, form utility, and possession utility.

Group the consumer shopping scenarios by the type of utility that the marketspace creates for the consumer. Move each label to the correct drop zone box. The notes button next to a label provides more information.

Labels

$($i$)$

Drop Zones

Baby Shower

Time Utility $(1/4)$

Place Utility $(2/4)$