Question: Need help matching Creating Customer Value in Marketspace This activity is important because consumers and companies interact in multiple market environments, in both traditional marketplaces
Need help matching

Creating Customer Value in Marketspace This activity is important because consumers and companies interact in multiple market environments, in both traditional marketplaces and online marketspaces. Marketing managers must use the digital marketspace to create value for consumers beyond that which they could have created in the physical marketspace. The goal of this activity is to demonstrate your understanding of the four different forms of value-creating utility in a marketspace context: time utility, place utility, form utility, and possession utility. Read the description of each consumer shopping scenario, then drag it to the utility type that the marketspace creates for the consumer. . No Place Like Double Trouble Cheap Sleep Home Midwest Meijer Multiple Methods Night Nurse Create Cleats Baby Shower Time Utility Place Utility Form Utility Possession Utility
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
