Creating Customer Value in Marketspace

This activity is important because consumers and companies interact in multiple market environments, in both traditional marketplaces and online marketspaces. Marketing managers must use the digital marketspace to create value for consumers beyond that which they could have created in the physical marketspace.

The goal of this activity is to demonstrate your understanding of the four different forms of value$-$creating utility in a marketspace context: time utility, place utility, form $$tility$,$ and possession utility.

Read the description of each consumer shopping scenario, then drag it to the utility type that the marketspace creates for the consumer.

Double Trouble

Baby Shower