Question: Creative ads share three common features known as the CAN elements. If you see an advertisement that is unique, unexpected, and weird ( for example:

Creative ads share three common features known as the "CAN" elements. If you see an advertisement that is unique, unexpected, and weird (for example: Burger King places a funny ad in the middle of a serious news event being shown online), which CAN element is that?
Appropriateness
Connectedness
Novelty
No answer is correct
Creative ads share three common features known as the "CAN" elements.

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