Question: Customer Loyalty Programs Please answer the following questions on loyalty programs. a. How many loyalty cards (loyalty programs) do you have (such as CVS, Kroger,

Customer Loyalty Programs

Please answer the following questions on loyalty programs.

a. How many loyalty cards (loyalty programs) do you have (such as CVS, Kroger, Starbucks, Delta, etc)?

b. Among all those loyalty programs, which one(s) have you used the most often (Please list at least two of those loyalty programs)? For each of these loyalty programs, please list the benefits that the company offers. Besides all these benefits, what are the other factors that make you a returning customer?

c. Now select two loyalty cards that you have, but you do not use. What are the reasons that you do not use these loyalty cards?

d. Most companies believe loyalty cards (programs) are an important CRM tools. However, some firms (such as HEB and Wal-Mart) do not think so. After our small analysis, whats your opinion on loyalty cards? Do you think they are effective CRM tools? Why or why not? How to use marketing strategies to enhance those loyalty programs?

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