Question: Then, read the HBS case study Merck: Pricing Gardasil. Discuss the following questions. What factors should Merck consider when setting the price? If the price

Then, read the HBS case study Merck: Pricing Gardasil.

Discuss the following questions.

What factors should Merck consider when setting the price?

If the price is $120 per dose, what is the cost of QALY?

Cased on your work in #2, what do you think the price of Gardisil should be?

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