Customer Needs $/$ Buyer Personas

Based on your research & collective insights, you will identify the top $3$ buyer personas that align with the product's sustainability commitments. Each team will submit a report that profiles your $3$ customer segments, with profiles of their buyer personas, key needs$/$motivators$,$ and top decision making factors.$$

Key Points to Address

Research company documents, industry articles, and subject matter expert guidance to:$$

$1.$ Identify specific competitive gaps or under served consumer needs by the key competitors identified in your research.

$2.$ Identify top $3$ customer segments best suited for ProKlean's eco$-$friendly consumer cleaning solutions based on customer needs and competitive gaps.

$3.$ Develop buyer personas for each of these $3$ customer types $--$ outline their key demographic and psychographic characteristics,$$primary needs$/$motivators$,$ preferred product features, and adoption drivers & barriers to address.$$

$4.$ Outline your top $3-5$ recommendations for winning the loyalty of your top $3$ customer segments.$$

Guiding Questions$($ Below questions are just for reference$)$

These questions will help you to focus on your research and analysis for identifying the customer segments that align with ProKlean$$s sustainability goals:

$1.$ Which demographic, psychographic, and behavioral characteristics define the customer groups most likely to prioritize eco$-$friendly and sustainable products?

$2.$ What are the key motivators and pain points for these customers when choosing cleaning products, especially in terms of sustainability and environmental impact?

$3.$ How do these customer segments make purchasing decisions? What factors $($e$.$g$.,$ price, effectiveness, sustainability certifications$)$ are most important to them?

$4.$ What trends or insights from industry articles and SMEs suggest emerging or under$-$served segments in the eco$-$friendly cleaning products market?

$5.$ What recommendations do you have to win these customers' loyalty, keeping in mind competitive threats and opportunities?