Customer satisfaction and the role of marketing information system and market research Within this chapter, we have focused upon some of the ways in which you might obtain feedback from customer groups and measure the levels of satisfaction that exist. Who would have the responsibility for managing the survey by developing the questionnaire, analyzing the results and preparing the report? How will you present the results to the staff?

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Customer Satisfaction and The Role of Marketing Information System and Market Research A customer satisfaction manager is responsible for managing the ... View the full answer