Customer Service Strategy focuses on gathering customer intelligence and analyzing marketing information in order to maximize customer
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Question:
Customer Service Strategy focuses on gathering customer intelligence and analyzing marketing information in order to maximize customer satisfaction and revenue.
Answer the following questions:
- What type(s) of routine calls or common situations does your company (you can pick/imagine any company) handle most often? Describe them.
- Offer a brief guideline or checklist for handling them in ways that provide excellent service.
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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